Free · no signup walls
Tools
The lab's tools are free and run on the same checks we use in paid audits. If a tool surprises you, the audit is the deep version.
- New · Alerts AI Access Watchdog Free daily watch on robots.txt and llms.txt. You get an email ONLY when something changes: an AI crawler blocked or unblocked, llms.txt gone, a new bot tracked. Silence means you're fine. Open →
- New · Sampling AI Answer Consistency Test Asks a live answer engine the same prompt 5 times and shows how often your brand actually appears. One run is a coin flip; a rate is a measurement — see the variance yourself. Open →
- For AI agents · MCP GEO Playbooks MCP server Plug the lab into Claude Code, Cursor or ChatGPT: live site audits, llms.txt linting, the GEO knowledge base and the Pulse benchmark as native agent tools. claude mcp add --transport http geoplaybooks https://geoplaybooks.com/mcp Open →
- New · Crawlers Bot Access Matrix For each AI crawler — GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot, CCBot, Google-Extended — what your robots.txt says vs what your server actually returns to that user-agent. WAF blocks show up here. Open →
- Flagship AI-visibility checker Probes the 5 signals that decide whether AI engines can cite you: crawler reachability, robots.txt, structured data, answer-first structure, llms.txt. Emails you the full report. Open →
- llms.txt llms.txt validator Fetch any domain's /llms.txt or paste a file — lint it against the llmstxt.org spec. Built on the same classifier as our top-5,000 adoption crawl. Open →
- llms.txt llms.txt generator Build a spec-valid llms.txt in the browser: name, summary, sections, described links. Copy or download — nothing is uploaded. Open →
- New · Analytics GA4 AI-traffic segment AI assistants already send you visitors — GA4 buries them in 'Referral'. Pick the assistants, copy the regex, see what ChatGPT and Perplexity referrals are worth. Runs in your browser. Open →
- New · Economics Pay-per-crawl calculator Cloudflare now lets sites charge AI crawlers per request (HTTP 402, $0.01 min). Estimate your AI-bot crawl volume and the money on the table — with the caveats spelled out. Open →
- New · For developers API, CLI, widget & extension Build on the checker: a JSON API (cached score + full 5-signal audit), an MCP server, an npm CLI + GitHub Action to gate CI, an embeddable score widget, and the GEO Lens browser extension. No key. Open →