How we test — and why you can trust the verdict
This lab reviews GEO/AEO tools it doesn't sell. The method below is the same whether a review is free or part of a paid audit — published so you can check our work.
Every site is scored on llms.txt presence, AI-crawler access, answer-first structure, JSON-LD schema, and entity clarity. The free checker automates this; an audit re-runs each signal by hand and records the reason behind each pass, warn or fail.
AI visibility isn't a keyword rank — it's whether an engine names you inside its answer. We sample real buyer prompts across ChatGPT, Perplexity, Gemini and Google's AI Overviews and log who gets cited for each.
For each citation won or lost, we trace it to the page and the signal that earned it — the answer capsule, the schema, the source authority — so a fix targets a cause, not a symptom.
AI engines and tools change weekly. Each finding carries the date it was checked and its source, so a stale result is never mistaken for a current one. Pages carry a 'last checked' date for the same reason.
We review checkers, rank trackers and GEO platforms we don't own. When a free option does the job, we say so. The one thing we sell is our own GEO audit, disclosed everywhere it appears — and our verdicts on third-party tools don't follow the commissions.