Make your site easier for AI to find, read, and cite.
Practical GEO and AEO playbooks, free diagnostic tools, and an independent lab. Start with your site's technical readiness, then work on the content behind the answers.
Crawler accessCan we fetch your page?
robots.txtWhich bots are allowed?
Structured dataIs JSON-LD present?
Answer structureAre answers easy to extract?
llms.txtIs an agent guide available?
A technical check helps identify things to fix. It does not measure mentions in AI answers or guarantee citations. How the checks work
Start here
Choose your next step
In-house marketer Prove AI visibility to your boss Turn AI search into a metric you can report on and move. Start with the pillar → Agency owner Add GEO to your retainer What to sell, how to price it, and how to show results. Read the agency guide → Small business Get found without a big budget Practical checks and a clear place to start, in plain language. Check your site → SaaS founder / dev Ship llms.txt & crawler access The technical register: robots.txt, llms.txt, schema. Go technical →
GEO Pulse · latest stored checks
The lab’s technical-readiness benchmark
Our scheduled checks cover 10 sites with the same 5-signal checker you can run on yours — last sweep 5 min ago.
01 cloudflare.com CRAWL BOTS LLMS LD ANSW 100 02 stripe.com CRAWL BOTS LLMS LD ANSW 100 03 vercel.com CRAWL BOTS LLMS LD ANSW 100 04 notion.so CRAWL BOTS LLMS LD ANSW 93 05 hubspot.com CRAWL BOTS LLMS LD ANSW 90 06 shopify.com CRAWL BOTS LLMS LD ANSW 80 07 github.com CRAWL BOTS LLMS LD ANSW ▲15 70 08 anthropic.com CRAWL BOTS LLMS LD ANSW 65 09 wikipedia.org CRAWL BOTS LLMS LD ANSW 65 10 openai.com CRAWL BOTS LLMS LD ANSW 20
This is our technical scoring model, not an AI-citation ranking. Open a row for the stored findings · methodology
Free · no signup walls
Find the right tool for the next fix
/tools/bot-access/ Bot Access Matrix robots.txt promises vs what your server actually returns to each AI crawler — WAF blocks light up red. Probe your server → /tools/llms-txt-validator/ llms.txt validator Lint any domain's /llms.txt against the spec — the same classifier as our top-5,000 adoption crawl. Validate a file → /tools/ai-traffic-segment/ GA4 AI-traffic segment The regex that isolates your ChatGPT, Perplexity & Copilot referrals in GA4 — pick sources, copy, done. Build the regex →
The lab, live
Data and the registry
/ai-bots/ AI bots registry Every AI crawler and robots token, grouped by role — and exactly what blocking each one costs you. Browse → /reviews/ GEO tool reviews Hands-on, same-day trials of the AI-visibility tools — prices, prompts, engines, exports. Screenshots behind every number. Compare → /data/llms-txt-adoption-2026/ State of llms.txt Our machine crawl of the Tranco head + a monthly fixed-cohort tracker — adoption numbers you can cite, CC BY 4.0. See the data →
The playbooks
The topical spine of GEO
/generative-engine-optimization/ Generative Engine Optimization How to become a source that generative engines reuse when they compose an answer. Read → /answer-engine-optimization/ Answer Engine Optimization Structuring content so answer engines can lift a clean, correct response from it. Read → /guides/chatgpt/ Getting cited in ChatGPT What ChatGPT's browsing and memory actually pull from — and how to be in that set. Read → /llms-txt/ llms.txt, explained A proposed Markdown guide for agents: what to include, how to validate it, and its limits. Read → /ai-crawlers/ AI crawlers & robots.txt GPTBot, ClaudeBot, PerplexityBot: who's fetching you and how to allow or block them. Read → /geo-agencies/ Hiring a GEO agency The whole SERP, read — what a GEO/AEO retainer should deliver and what to avoid. Read → /glossary/ The GEO glossary Every acronym this field invented — GEO, AEO, LLMO, answer capsule — defined plainly. Read →
By the numbers
A small study you can inspect
This June 2026 sample compares 16 AI Overview citations with classic search rankings. It is a historical observation, not a market-wide estimate or a prediction for your site.
See the full study → Top 3 2/16
Rank 4–10 1/16
Rank 11–50 6/16
Not ranking 7/16
Source: 16 AI-Overview citations across 98 SERPs · self-collected · Jun
2026. Only 3 of 16 ranked in the classic top 10.
Free · no signup to run
Turn the findings into a fix list
The checker inspects five public technical signals and explains its 0–100 readiness score. Use the findings to decide what to investigate first.
STEP 01
Enter your domain
One field, no signup. We only fetch what's public.
STEP 02
We scan the signals
llms.txt, robots.txt, JSON-LD schema, and answer-first structure — the things engines read.
STEP 03
Get your score
A 0–100 technical-readiness score, per-check findings, and a fix list.
New vocabulary, defined
The terms this field made up last year — with plain definitions.
Latest & fresh
Archive → Nov 04, 2026 anthropic.com at 65/100: 8th rank in panel PLAYBOOK Nov 03, 2026 openai.com scored 20/100, ranks 10th in panel PLAYBOOK Nov 02, 2026 wikipedia.org ranks 9 of 10 in panel context PLAYBOOK Nov 01, 2026 State of llms.txt — November 2026: 1 of the Tranco top-30 serve a valid file PLAYBOOK Nov 01, 2026 notion.so holds rank 4 of 10 in panel PLAYBOOK
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