Industry playbooks
GEO, by vertical
The signals that get you cited in AI answers are the same everywhere — but the entities, the authority sources, and who's already winning are industry-specific. Each playbook below starts from a live citation audit of that vertical's SERP: who AI names today, and the ordered fixes to become the answer.
62vertical playbooks
7industry sectors
5AI-visibility signals scored per audit
Home & local trades
10High-ticket local jobs where one AI recommendation is one booked customer.
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Roofers GEO for Roofers: The AI Shortlist No Roofing Company Is Competing For Yet GEO for roofers: real July 2026 SERP data shows nobody owns this query yet. Who ranks today, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Plumbers GEO for Plumbers: Nobody Owns This Query Yet GEO for plumbing companies: who ranks today (a third are plumbers literally named Geo), the 5-signal AI-visibility audit, and the 3 fixes in order.
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HVAC GEO for HVAC Companies: The AI Shortlist Your Competitors Haven't Claimed Yet GEO for HVAC companies: the July 2026 SERP shows agencies circling and no contractors competing. A 5-signal AI audit and the 3 fixes in order.
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Electricians GEO for Electricians: The AI Shortlist No Electrician Is Competing For Yet GEO for electricians: July 2026 SERP data shows AI vendors circling but no electrician competing. Who ranks today, a 5-signal audit, and the 3 fixes.
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Contractors GEO for Contractors: Getting Named When Homeowners Ask AI Who to Hire GEO for contractors: get your firm named when homeowners ask AI who to hire. The SERP nobody owns, a 5-signal mini-audit, and the 3 fixes in order.
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Pest control GEO for Pest Control: The AI Shortlist No Exterminator Is Competing For Yet GEO for pest control: July 2026 SERP data shows agencies circling but zero exterminators competing. Who ranks now, a 5-signal AI audit, and 3 fixes.
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Solar installers GEO for Solar Installers: The AI Shortlist No Solar Company Is Competing For Yet GEO for solar installers: July 2026 SERP data shows nobody owns this query. Who ranks today, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Landscapers GEO for Landscaping Companies: The AI Shortlist No Landscaper Is Competing For Yet GEO for landscaping companies: July 2026 SERP data shows nobody owns this query. Who ranks now, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Auto repair GEO for Auto Repair Shops: The AI Shortlist No Shop Is Competing For Yet GEO for auto repair shops: July 2026 SERP data shows nobody owns this query yet. Who ranks today, a 5-signal AI audit, and the 3 fixes in order.
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Car dealers GEO for Car Dealerships: Who AI Names When a Buyer Asks Where to Buy GEO for car dealerships: who AI names when shoppers ask where to buy, the real July 2026 SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Legal, finance & professional services
8The highest lead values on the board — a single case or client pays for years of monitoring.
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Law firms GEO for Law Firms: Who AI Actually Cites (and the Fixes That Move It) On the "geo for law firms" page (July 9, 2026), all 7 sources Google's AI Overview cited were legal-marketing vendors or trade press. Zero GEO specialists. The 5-signal audit and the fixes that get a
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Personal injury law GEO for Personal Injury Law Firms: Agencies Already Own This Query, Not One Firm Does GEO for personal injury law firms: agencies own this query, not one firm does. See who ranks, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Financial advisors GEO for Financial Advisors: Every Vendor Owns This Query, Not One Advisor Does GEO for financial advisors: the July 2026 SERP is all vendors, zero advisors. Who ranks, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Mortgage brokers GEO for Mortgage Brokers: The AI Shortlist No Broker Is Competing For Yet GEO for mortgage brokers: Google's AI already answers this query, yet no broker owns it. Who ranks now, a 5-signal audit, and the 3 fixes in order.
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Accountants GEO for Accountants: The AI Shortlist Agencies Sell and No CPA Firm Owns Yet GEO for accountants: the July 2026 SERP is crowded with agencies but zero CPA firms. Who ranks, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Insurance agents GEO for Insurance Agents: The Query Nobody Owns Yet GEO for insurance agents: get named when buyers ask AI who to call. The real SERP is mostly noise — a 5-signal mini-audit and the 3 fixes in order.
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Consultants GEO for Consultants: The Query Agencies Sell and No Consultant Has Claimed GEO for consultants: the 2026 SERP is packed with agencies selling it and geoscience name-clashes, but no consultant owns it. Who ranks, plus the 3 fixes.
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Business coaches GEO for Business & Executive Coaches: The AI Shortlist the Agencies Already Chase GEO for business & executive coaches: the July 2026 SERP is full of agencies and zero coaches. Who ranks, a 5-signal AI-visibility audit, and 3 fixes.
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Health, wellness & medical
9Where patients now ask AI for a provider — and E-E-A-T signals decide who gets named.
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Healthcare GEO for Healthcare: How Clinics Get Cited in AI Answers (I Read the SERP) GEO for healthcare gets your clinic named when patients ask ChatGPT or Google's AI Overviews for a provider. No independent GEO practice ranks for the term — vertical agencies and name-clash sites hol
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Medical practices GEO for Medical Practices & Clinics: Google's AI Already Answers — Is Your Clinic In It? GEO for medical practices: Google's AI already answers who to see. The real July 2026 SERP, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Dentists GEO for Dentists: Get Your Practice Recommended by AI (A Real Audit) For "geo for dentists" (Google US, July 2026), all 20 top results are dental agencies. Zero are GEO specialists. Here is the 5-check audit that decides if ChatGPT names your practice.
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Dermatologists GEO for Dermatologists: The Agencies Already Rank Here, Not One Practice Does GEO for dermatologists: July 2026 SERP shows AI agencies already ranking and zero practices. Who ranks, a 5-signal audit, and the 3 fixes in order.
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Plastic surgeons GEO for Plastic Surgeons: The Query Nobody Owns Yet GEO for plastic surgeons: 27 of 39 results for the query are Georgia-name noise — nobody owns it. A 5-signal AI-visibility audit and 3 fixes in order.
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Med spas GEO for Med Spas: The AI Shortlist Agencies Are Selling and No Clinic Owns Yet GEO for med spas: the July 2026 SERP shows agencies circling but no clinic owning AI visibility. Who ranks today, a 5-signal audit, and the 3 fixes in order.
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Therapists GEO for Therapists: Getting Your Practice Named When Clients Ask AI GEO for therapists: the real July 2026 SERP (nobody owns it yet), a 5-signal AI-visibility mini-audit, and the 3 fixes that get a practice named by AI.
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Chiropractors GEO for Chiropractors: What Gets a Clinic Named in AI Answers GEO for chiropractors: get your clinic named when patients ask AI who to see for back pain. The real SERP, a 5-signal audit, and 3 fixes in order.
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Veterinarians GEO for Veterinarians: The AI Shortlist No Veterinary Clinic Is Competing For Yet GEO for veterinary clinics: July 2026 SERP data shows no clinic owns this query. Who ranks today, a 5-signal AI-visibility audit, and the 3 fixes.
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Hospitality, real estate & consumer
6"Best [thing] near me" is one of the most-asked AI queries there is.
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Restaurants GEO for Restaurants: The AI Diner Shortlist No Restaurant Owns Yet GEO for restaurants: the July 2026 SERP is agencies and geofencing noise, not one restaurant. Who ranks, a 5-signal AI-visibility audit, and 3 fixes.
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Hotels GEO for Hotels: Get Cited by AI Travel Search (I Checked Who Ranks) GEO for hotels means getting your hotel cited by ChatGPT, Perplexity, and Google AI. A 5-point hotel GEO audit, plus the July 2026 finding: 12 of the top 13 results are vendors, not auditors.
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Real estate GEO for Real Estate: How Agents Get Recommended by AI (I Checked the SERP) GEO for real estate gets ChatGPT, Perplexity and Google AI to recommend your brokerage. The 5 signals to fix — and why no GEO specialist owns this term yet.
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Gyms GEO for Gyms & Fitness Studios: The AI Shortlist No Gym Is Fighting For Yet GEO for gyms & fitness studios: real July 2026 SERP data shows agencies circling, no gym competing. Who ranks, a 5-signal audit, and 3 fixes.
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Salons GEO for Salons: The AI Shortlist No Hair & Beauty Salon Is Competing For Yet GEO for salons: real July 2026 SERP data shows nobody owns this query yet. Who ranks today, a 5-signal AI-visibility audit, and the 3 fixes in order.
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Wedding photographers GEO for Wedding Photographers: The AI Booking Shortlist Nobody Owns Yet GEO for wedding photographers: the July 2026 SERP is buried in couples named Geo. Who ranks, the 5-signal audit, and the 3 fixes in order.
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DTC & ecommerce brands
10AI answers a "best [product]" prompt with a named shortlist — before anyone reaches your store.
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Ecommerce GEO for Ecommerce: What Actually Gets Your Products Cited by AI A GEO playbook for online stores — the 5-signal store audit, the fixes in order, and the real July 2026 SERP finding on who AI actually cites for ecommerce.
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Shopify GEO for Shopify Stores: What Gets Your Products Named in AI Answers GEO for Shopify stores: the real July 2026 SERP, a 5-signal AI-visibility mini-audit, 8 shopper prompts to sample, and the 3 fixes in order.
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Supplement brands GEO for Supplement & Vitamin Brands: Get Named When Buyers Ask AI Which One to Trust GEO for supplement & vitamin brands: get named when a shopper asks AI for the best supplement. Who ranks today, a 5-signal audit, and the 3 fixes in order.
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Skincare brands GEO for Skincare & Beauty Brands: Get Named When Shoppers Ask AI for the Best Product GEO for skincare & beauty brands: get named when shoppers ask AI for the best serum. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Coffee brands GEO for Coffee Brands & Roasters: Getting Named in the 'Best Coffee' AI Answer GEO for coffee brands: get named when buyers ask AI for the best coffee to buy. Who ranks today, a 5-signal mini-audit, and the 3 fixes in order.
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Pet brands GEO for Pet Food & Pet Product Brands: Who AI Recommends When Shoppers Ask for the Best Food GEO for pet food & pet product brands: get named when shoppers ask AI for the best dog or cat food. The real SERP, a 5-signal audit, 3 fixes in order.
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Fashion brands GEO for Fashion & Apparel Brands: Getting Named in AI Shopping Answers GEO for fashion & apparel brands: get named when shoppers ask AI for the best brand. The real SERP, a 5-signal audit, and the 3 fixes in order.
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Jewelry brands GEO for Jewelry Brands: Get Named When Shoppers Ask AI for the Best GEO for jewelry brands: get named when shoppers ask AI for the best brand. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Mattress brands GEO for Mattress & Sleep Brands: How to Get Named on the AI Shortlist GEO for mattress & sleep brands: get named when shoppers ask AI for the best mattress. The real SERP, a 5-signal audit, and the 3 fixes in order.
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CBD brands GEO for CBD & Wellness Brands: What Gets Your Brand Named by AI GEO for CBD & wellness brands: get named when buyers ask AI which brand to trust. Who ranks today, a 5-signal mini-audit, and the 3 fixes in order.
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Software & SaaS
8Buyers build a 2-7 tool shortlist from an AI answer before they ever hit your pricing page.
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SaaS GEO for SaaS: What Actually Gets Your Product Cited by AI GEO for SaaS: get your product named when buyers ask AI for the best tool in your category. Who AI cites today, a 5-signal mini-audit, and the 3 fixes in order.
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Fintech GEO for Fintech: What Gets Your Company Cited by AI Answers GEO for fintech: get named when buyers ask AI for the best provider. The real SERP (nobody owns it yet), a 5-signal audit, and the 3 fixes in order.
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Developer tools GEO for Developer Tools: Get Named When Devs Ask AI for the Best Tool GEO for developer tools: get named when devs ask AI for the best tool in your category. The real SERP, a 5-signal mini-audit, and 3 fixes in order.
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Healthtech GEO for Healthtech: What Gets Your Platform Named in AI Answers GEO for healthtech: get named when a health system asks AI for the best platform in your category. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Martech GEO for Marketing Software (Martech): Winning the AI Shortlist for Your Category GEO for marketing software (martech): get your tool named when buyers ask AI for the best platform in your category. The real SERP, a 5-signal audit, 3 fixes.
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HR tech GEO for HR Software: What Gets Your HR Tech Named by AI GEO for HR software: get your platform named when buyers ask AI for the best HR tool. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Cybersecurity GEO for Cybersecurity Companies: Get Cited When Buyers Ask AI for a Vendor GEO for cybersecurity companies: get named when buyers ask AI for the best security vendor. The real SERP, a 5-signal audit, and the 3 fixes in order.
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AI startups GEO for AI Startups & AI Tools: How to Get Your Tool Named by AI GEO for AI startups and AI tools: get your product named when buyers ask AI for the best tool in your category. The real SERP, a 5-signal audit, 3 fixes.
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Creators, publishers & platforms
11Getting cited as a source is the new distribution — for content, courses and communities.
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Small business GEO for Small Businesses: How AI Decides Which Local Business to Recommend GEO for small businesses: get named when customers ask AI who to hire. The real July 2026 SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Bloggers GEO for Bloggers: How Content Sites Get Cited, Not Just Scraped GEO for bloggers: the real July 2026 SERP, a 5-signal mini-audit, and the 3 fixes that get a content site cited by ChatGPT and AI Overviews.
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YouTube creators GEO for YouTube Creators: How Channels Get Named in AI Answers GEO for YouTube creators: get your channel named when viewers ask AI what to watch. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Podcasters GEO for Podcasters: The Query Nobody Owns Yet GEO for podcasters: get your show named when listeners, guests, and sponsors ask AI. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Newsletters GEO for Newsletter & Substack Writers: Get Cited When Readers Ask AI What to Read GEO for newsletter & Substack writers: get named when readers ask AI what to subscribe to. The real SERP, a 5-signal audit, and the 3 fixes in order.
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Authors GEO for Authors: What Gets Your Books Named When Readers Ask AI GEO for authors: get your books named when readers ask AI what to read next. The real SERP, a 5-signal mini-audit, and the 3 fixes in order.
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Course creators GEO for Online Course Creators: How to Get Your Course Recommended by AI GEO for online course creators: get your course named when learners ask AI for the best course on your topic. The real SERP, a 5-signal audit, 3 fixes.
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Online coaches GEO for Online Coaches: Getting Named When Prospects Ask AI for a Coach GEO for online coaches: get named when prospects ask AI for the best coach in your niche. The real SERP, a 5-signal audit, and the 3 fixes in order.
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Membership sites GEO for Membership & Community Sites: Getting Cited When Your Content Is Behind a Login GEO for membership & community sites: get named when someone asks AI for the best community in your space. The real SERP, a 5-signal audit, 3 fixes.
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WordPress GEO for WordPress: No Plugin Gets You Cited by AI GEO for WordPress: who really ranks for the query, why GEO plugins are oversold, a 5-signal mini-audit for the WP stack, and the 3 fixes in order.
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Squarespace GEO for Squarespace Sites: One Toggle Decides If AI Can See You GEO for Squarespace sites: who really ranks for the query, a 5-signal mini-audit, the one crawler toggle to check first, and the 3 fixes in order.
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