notion.so at 63/100: where the points went

The latest probe on 2026-09-02 shows notion.so at a score of 63/100, placing it in the partial visibility band. This score is below the panel average of 77.3/100, highlighting areas that need improvement. With three signals requiring attention, the focus should be on fixing the malformed llms.txt file and adding JSON-LD schema to the homepage.

What Did the Probe Reveal About notion.so?

The probe revealed that notion.so has partial visibility, with a score of 63/100. The homepage is accessible to AI crawlers, returning an HTTP 200 status with approximately 2,555 characters of server-rendered text. Major AI crawlers like GPTBot and ClaudeBot can access key pages without restrictions. However, the llms.txt file is present but malformed, and the homepage lacks a JSON-LD schema, hindering AI engines from identifying the site's entity type. Additionally, the site's content structure could be improved by adding concise answer capsules under headings.

How Has notion.so's Score Changed Over Time?

Our probe history for notion.so shows fluctuations in scores, ranging from 63 to 73 out of 100 since 2026-07-13. The most recent readings were 63 on 2026-08-05 and 63 on 2026-07-17, while earlier readings on 2026-07-17 and 2026-07-13 were 73. This suggests a need for consistent improvements to maintain or increase the score.

How Does notion.so Compare Within the Panel?

Within a panel of 10 well-known sites, notion.so ranks 9th with a score of 63/100. The average score for the panel is 77.3, with a median of 90. Notably, all sites in the panel, including notion.so, successfully ensure AI-crawler reachability and GPTBot/ClaudeBot access. However, the llms.txt file is a common issue across the panel, with all sites failing in this area.

What Should Business Sites Learn from notion.so's Probe?

For business sites aiming to improve AI visibility, ensuring that the llms.txt file is correctly formatted is crucial. It should start with an H1 title and include curated links. Additionally, implementing a JSON-LD schema on the homepage is essential for AI engines to understand the site's entity type. Lastly, adopting an answer-first content structure can enhance the site's visibility in AI-generated answers. For more details, refer to our AI crawler playbook and llms.txt guide .